Building an Award-winning Email Marketing Engine

Client Snapshot

Oracle Builds an Award-Winning Email Marketing Machine

Oracle

The Short Version

Lackluster demand generation and a dearth of sales calls—Oracle needed to shake up its email marketing approach. With end-to-end strategy and planning, Bulldog transformed Oracle into an award-winning industry leader.

The Opportunity

Poor email marketing returns and bad lead management.

From cloud applications to platform services to database management and everything in between, Oracle is an iconic brand.

But a heavy-hitting demand generation engine doesn’t build itself, and Oracle needed a better way to develop qualified leads for its channel partners. And that’s where Bulldog came in.

 

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The Solution

A strong technology stack to automate lead management.

With strenuous A/B testing, Bulldog built out personalized messaging themes, content types, and platform configurations to elevate Oracle's channel marketing. Bulldog then developed an automated lead management process through Eloqua, one of Oracle’s own products, and redesigned the nurture track from top to bottom.

The goal? To reach I.T. decision-makers and influencers in the moments that mattered. The results? An 88% increase in unique open rates and an 84% increase in campaign-attributed sales calls.

That was enough for SiriusDecisions, a leading B2B research and consulting firm, to give Oracle its Channel Program of the Year for Demand Creation Award.

The Results

Oracle reignited its demand generation engine the Bulldog way, transforming itself into an award-winning industry leader.

 

88%

INCREASE IN UNIQUE OPEN RATES

 

Won SiriusDecisions' 2016

Channel Program of the Year Award

 

84%

INCREASE IN ATTRIBUTABLE SALES CALLS

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