What Is Modern Marketing?

Just combine the emotional inspiration of “brand” marketing with the digital disciplines of “demand gen” marketing to put amazing programs in market that track to a real pipeline. That’s easier said than done—so this blog provides a look under the hood.

May 24, 2018 : 3-minute read

“Don’t wait—just get started!” and other observations from #SDSummit18

SiriusDecisions Summit 2018 set a new bar for their annual conference—serving a lot less academic viewpoints and a lot more actionable content with hands-on sessions.

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December 22, 2017 : 2-minute read

’Tis the Season…to Be Planning

I don’t know about you, but I’m completely in the spirit of the season—the planning season, that is. At the end of the year, it’s great to look back on all of our successes, but it can be even more exciting to turn toward what’s ahead. Hopefully, you’ve already started planning for 2018, and now you’re refining strategies, messages, plans and tactics.

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October 30, 2017 : 4-minute read

How to Avoid Face Planting with Personalized Video

I was recently discussing a video campaign idea with a B2B marketer who asked me, “Before we move ahead, what’s the ROI of doing this video?” I presume she was hoping I’d say “$1 million!” or “500% return!”—but, as we all know, that’s impossible to predict.

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